Web Survey Bibliography
The article considers management of the use of social media in marketing research. Advantages offered to marketing researchers by social media are considered including opportunities to reach respondents who are difficult to study by traditional means, the unification of qualitative and quantitative research and more in-depth insights from consumers. Among the disadvantages cited is the huge volume of data generated by social media. INSET: THE PROS AND CONS OF SOCIAL MEDIA RESEARCH..
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